New-homeowner pool leads: the pool homes in your area that just sold.
Once a month, we hand you every single-family home in your area that just sold with a pool — verified, address-cleaned, and ready to mail. It's the shortest path to a new pool owner who hasn't picked a service yet.
Free to look.
What you get
A new-homeowner pool lead — also called a new-mover lead, the established direct-mail term — is a home that (a) has a pool and (b) just changed hands. Put those two facts together and you have the highest-intent audience a pool-service business will ever mail: a brand-new pool owner with no service booked.
Each monthly list includes:
- Pool-verified, single-family homes — confirmed from public records and aerial imagery, not guessed.
- Only recent sales — the homes that changed hands that month, so you're always reaching people in their first weeks.
- Mailing-ready addresses — cleaned and ready to send, built to respect homeowner privacy (the details you need to mail, and nothing you don't).
- Two formats — a spreadsheet and a CSV, so you can mail it, import it, or hand it to us.
Where the list comes from
Built from public information and verified for you every month, so you're always mailing real, current pool homes — not stale or guessed data. It arrives as mailing-ready addresses that respect homeowner privacy: the details you need to send a postcard, and nothing you don't.
Why a new-homeowner pool list beats every other lead
Most “leads” are either shared (three competitors got the same one) or cold (people who already have a pool guy). A new-homeowner pool list is neither. Everyone on it just got a pool and is choosing vendors right now.
for a new-homeowner mailing vs 2–4% for a generic prospect list. 1
more reachable in their first two months, before anyone locks them in. 1
more in their first six months than most homeowners spend in three years, and forming every vendor relationship from scratch. 1
1 ANA Response Rate Report + new-homeowner benchmarks — verify primaries before publish.
How territories and pricing work
Your area is measured in pool homes, not map lines. One territory ≈ 10,000 pool homes (drawn in a sensible, drivable shape), which turns over about 30 new-homeowner leads a month.
- $59 / month per territory. Month-to-month, cancel anytime.
- That's under $2 per verified new-homeowner pool lead — compared to $20–85 for a single shared marketplace lead.
- Cover more ground by adding territories — a metro operator wanting ~30,000 pool homes takes three, with a multi-territory discount.
- Non-exclusive. Shared territories are what keep the price this low; supply dwarfs any one route's capacity.
- About 30 new-homeowner leads a month per territory — an estimate, and it moves with the local housing market.
Pricing anchor is $59; high-demand metros may differ.
Mail it yourself, or let us do it
The list is yours to work however you like. Two common paths:
Do it yourself
Import the CSV, print your postcards, mail the new homeowners each month.
Let us handle it
Pick a proven postcard and we print and mail each month's movers for you — automatically, address-cleaning and opt-outs included. Most operators want the customers, not the spreadsheet.
Common questions
Are the leads exclusive?
No. Territories are shared, which is what makes $59 possible. There's far more new-homeowner supply than any one operator can work, so sharing doesn't thin your results the way a shared marketplace lead does.
Do the lists include phone numbers or emails?
No — they're mailing lists (accurate addresses built for direct mail, the channel new homeowners respond to best), and they respect homeowner privacy, so no personal contact details.
How fresh is the data?
Updated monthly. There's a natural short lag between a sale closing and it appearing in public records; we work a rolling recent-sales window so you're always mailing genuinely new homeowners.
Can I try one month?
Yes — it's month-to-month with no contract. Start, see a list, cancel anytime if it's not for you.
What areas do you cover?
Florida is live now, with more of the Sun Belt rolling out. Check your area — if it's not live yet, you can get first access when it opens.
See the new pool owners in your area.
Free to look. No account, no calls.